the family_what we do1.jpg
the family_fresh thinking-BW.jpeg
the family_what we do1.jpg

What we do


SCROLL DOWN

What we do


WE SOLVE COMMUNICATION PROBLEMS


By helping you MAXIMISE:  

Successful communications. Attention Attraction Intention Reaction
 

We can help to define the real problem or issues you face.

We reduce complexity to enable meaningful decisions and actions to be taken.

We ensure that whoever you are talking to, your communications are relevant, and aligned with your organisational purpose.

Where paid media is required, we plan and trade to ensure the most effective and efficient solution to deliver the best outcome.

We deliver real-time campaign monitoring and refinement. No lazy 'set and forget' implementation.


1. Problem definition

Problem definition
If I had an hour to solve a problem and my life depended on the solution, I would spend the first fifty five minutes determining the proper question to ask, for once I knew the proper question, I could solve the problem in less than five minutes
— Albert Einstein (attributed)

We always start with asking 'Why'.

Why you believe you have a problem, issue, or opportunity. Then we get to the root of the issue.

What is the real problem you are wanting solved? Often, the actual problem is different to what it is perceived to be.

We understand human behaviour and how people make, or put off making decisions. Using elements of behavioural economics, we find the gaps between the market's current attitudes and behaviours towards you and your category, and what you want them to be.

 

 

2. Communications strategy

Communication strategy
Strategy informed by authentic, fresh insight delivers success
— anon

We help you say what you want to say, in a way that will get the attention and action you want.

We can help align your organisation's purpose with your intended communications

We are unbiased and consider all forms of communication and channel equally.

We develop a strategy that simple enough to base decisions upon and provides a clear articulation of partner disciplines / roles.

3. Media planning & trading

Media Planning and trading
Efficiency without effectiveness is the sound of one hand clapping
— anon

Where paid media is needed, it should be traded in the most flexible and cost efficient way for you, our client, while still retaining the highest quality needed to ensure the effectiveness of the communications solution.

We determine the wisest investment to be made in paid media.

We practice innovative media trading, by treating it as a 'future', not merely a commodity.

 

4. Real-time analytics & refinement

Real time media analytics and refinement
I want it all. I want it all. I want it all,
and I want it now
— Brian May (performed by Queen, sung by Freddy Mercury)

In today's 'always-on' world, people demand more control and options in their daily lives. They consume media differently as well - constantly 'snacking', in real time. 

Well, paid media services to clients should be the same. 

There is no longer any place for traditional 'Set and Forget’ media schedules as that's just lazy, and a fiscally irresponsible way to treat a client's budget.

You want to know how your campaign is doing, on the fly.

Post-campaign analysis still has it’s place, but we also test, review, refine your messages and placement – in real-time.

This lets us continually optimise each campaign when it matters most - while it is still in the market.

the family_fresh thinking-BW.jpeg

How we work


How we work


New thinking. fresh way of working

 

You call the shots

 

Business clients

  • No fixed term contracts - unless you want it.
  • We are happy to work on a one-off project basis, or for as long as you see value in the relationship.
  • So, project by project, or a retained agency appointment - it's your call.
  • Problem definition, insights, strategy, media planning / trading - any, or all of the above. What do you need? It's your call.
  • Scaleable - from the smallest one-off challenge, to the largest, ongoing relationship. You choose.

 

Media Agencies

  •  From time to time, you may require access to additional senior resource for specific projects, but without carrying the full cost and overhead of a permanent hire.
  • If you think this may be a workable option for you - call us.

 

 

 

 

WHOEVER YOU ARE

You may be a business that is looking for a new 'outsider' perspective, for a one-off project.

Or a business looking for a new full service communications agency.

Maybe you are a media agency looking for some temporary senior level strategic / planning resource.

Give us a call and let's talk.

Contact:

Tom Davidson

M +64 21 190 2580
E tom@thefamily.co.nz

Or:

Nicky Willis

M +64 27 422 1814
E nicky@thefamily.co.nz